Daniel Younger

We work with Sophie to provide additional marketing support particularly during busier periods or to support specific projects.

As with anything we really do keep a close eye on the return on investment we get from our marketing and projects that Sophie has undertaken for us have brought really measurable returns. She brings a strong level of experience within the life sciences sector, which means she understands our business and our audience really well. Sophie produces engaging, well considered content for our specialist audiences and is able to deliver high quality output immediately.

She is friendly, knowledgeable, full of great ideas and proactive in how she approaches projects. The initiatives she has supported CY Partners with have had a genuinely positive impact and the standard of her work is consistently high.

MS Projects Limited came to Sophie with a clear challenge: we had deep industry expertise and a genuine offer, but nothing online that reflected it. No coherent brand, no website worth visiting, and no social media presence to speak of. Over the course of more than a year as our fractional marketing manager, Sophie has transformed all of that.

She built our website from the ground up not just the design, but the structure, the messaging, and the logic behind it. She took the time to properly understand what we do: fire suppression, dust suppression, waste site compliance consultancy across the UK and Ireland. That’s a specialist world and she didn’t flinch from it. The result is a site that actually represents who we are and what we can offer operators looking for credible, experienced support.

The social media work followed the same approach – consistent, professional, and grounded in the industry rather than generic marketing noise. She helped us find a voice that sits right for our audience: site managers, permit holders, environmental consultants, and operators who want straight answers, not sales copy.

Where Sophie’s work has really stood out is in the depth of content she’s produced. The dust suppression blog she wrote for us is a genuine piece of industry writing, it covers the regulatory framework, the health risks, the technology, and the business case in a way that would satisfy an HSE inspector and a site manager alike. It’s the kind of content that builds trust with a specialist audience because it’s accurate, it’s thorough, and it’s clearly written by someone who has done the work. That’s not something you get from a generalist agency.

Having Sophie as a fractional marketing manager means we’ve had consistent, senior-level marketing thinking applied to our business without the overhead of a full-time hire. She understands what matters to our clients, she delivers to a high standard, and she gets on with it. For a business like ours, operating in a demanding and highly regulated sector, that reliability is exactly what we needed.

As part of our Go to Market strategy, Sophie provided the technical marketing support we needed to get our campaign off the ground.

She acted as adviser on the Mailchimp and CRM infrastructure and ensuring our data mapping was accurate.

Her professional insight and structured approach were exactly what we needed to manage a complex launch alongside our other commitments.

I’d highly recommend her for any business needing a specialist to handle the ‘heavy lifting’ of campaign execution.

We’d been attending the same two conferences for three years with nothing to show for it. Sophie rebuilt our entire events approach from scratch – one primary objective per event, a proper delegate meeting schedule, and a follow-up CRM template we actually use. The first conference under the new strategy resulted in two investor conversations that are still progressing six months later.

CEO
Biotech Spinout
North East Based

We had a world-class piece of diagnostic technology and a pitch deck that read like a grant application. Sophie stripped it back to the problem, the evidence, and the team. Within two weeks we had a narrative our investors could actually repeat back to us. That was the moment we knew the messaging had landed.

Founder & CSO
Diagnostic Company
Edinburgh

Our LinkedIn presence was non-existent. Sophie built a 6-month content strategy around our clinical milestones and team expertise not generic marketing posts. Within three months our follower quality had changed completely. We were getting connection requests from procurement leads and VCs we’d been trying to reach for two years.

Co-Founder
Digital Health Company
Edinburgh

I was sceptical about spending on marketing at seed stage. Sophie was honest that some things could wait but she made a compelling case for getting the investor narrative right before we started meeting VCs. She was correct. Our Series A conversations were materially easier because the story was already clear and consistent before we walked in the door.

Founder
Drug Discover
Durham

Our website was built for scientists which meant it communicated nothing useful to an investor. Sophie’s brief to our developer was precise: three audiences, three entry points, one consistent message. The new site has been referenced in two separate investor due diligence processes as evidence that the company is commercially mature. That’s not something we expected from a website.

CSO
MedTech
Scotland

Sophie knew the network better than we did and we’d been trying to navigate it for eighteen months. She repositioned our messaging towards the procurement decisions. We had our first major procurement conversation within three weeks of the rebrand.

Commercial Director
MedTech Company
Edinburgh