It is getting close to that time of year where we have to think about Christmas but what does that mean for you as a company, how do you stand out from the crowd and leave a lasting impression.
What is client gifting?
Client gifting is the practice of giving thoughtful and meaningful gifts to your valued clients as a way to express gratitude, strengthen relationships, and ultimately, boost business growth.
It goes beyond the simple act of giving and becomes a strategic tool for building loyalty, generating referrals, and enhancing your brand reputation.
Client gifting is majorly important
Not only in relationship building, but in overall business success. In such a competitive market where clients have more choices than ever before, adding a personal touch can really make your business stand out. When you show your clients that you really appreciate their partnership and care about how happy they are, you can form connections that go beyond just business transactions.
Giving gifts to your clients doesn’t just help you build strong relationships, it also directly impacts your business growth. Happy clients who feel valued are more likely to stick around, spread the word about your services, and give you awesome reviews. This kind of word-of-mouth marketing can seriously open up new business opportunities and make your revenue grow.
Client gifting as a retention strategy
Gifting isn’t just about saying thanks—it’s a smart, strategic way to keep clients coming back. In a world where loyalty can be fleeting, a well-timed, thoughtful gift reminds clients that they matter beyond the contract. It shows you’re paying attention, that you value their business, and that you’re invested in the relationship for the long haul.
Whether it’s a personalised gift celebrating a milestone or a seasonal box just because, these gestures build emotional connections that drive retention. People remember how you make them feel—and a great gift, thoughtfully packaged and delivered with care, leaves a lasting impression. When clients feel appreciated, they’re more likely to stay loyal, continue working with you, and even increase their engagement.
In short, great gifting isn’t an extra. It’s a retention tool that turns one-time partnerships into long-term relationships.
What to gift and when
The key to unforgettable gifting? Timing. While holidays like Christmas are go-to moments, thinking beyond the obvious can help your brand stand out. Consider gifting for unique occasions, client anniversaries, project wrap-ups, or as an exhibition giveaway
The more unexpected (yet relevant) the timing, the more memorable the gift. Align your gifting with key moments with the client, and you’ll turn a thoughtful gesture into a lasting impression.
What makes a good client gift
So, what makes a GOOD client gift? When it comes to client gifting, you want to make sure you get it right. But before we jump into what products make up a good client gift, let’s think about the psychology of gift-giving and how certain emotions can play into what takes a client gift to the next level:
Personalisation – Giving a more thoughtful, personalized gift demonstrates that you understand your client’s preferences, interests, and needs. This shows that you value your client as an individual, not just as a business contact, helping build a sense of connection and appreciation.
Cultural differences – Don’t forget that cultures have different norms and values when it comes to gifts, especially in the business world! So be sure to educate yourself on any cultural differences and traditions so you can avoid offending anyone by mistake!
Symbolism – Think about the message that your gift is conveying to your recipient. You want to make sure it is symbolic of a positive and appropriate business relationship that aligns with your company’s values.
Be Thoughtful with Branding
It’s really important to be thoughtful with branding when it comes to client gifting. Yes, branded products are great for brand recognition and memory, but you don’t want to overdo it. Adding a logo to every product in the gift box is a common mistake
Include a Keepsake
Give a client gift that keeps on giving! You want to make sure there’s something that the recipient can keep long after the chocolates have been eaten and the packaging has been thrown away.
Every time they use or see these items, they will be reminded of you – how’s that for staying in front of your client.
Don’t Skimp on Exterior Packaging
Think of the exterior packaging as the “first impression” for your client—it can make or break your gift! The initial unboxing is a crucial part of your client’s corporate gifting experience, so you want to make sure the exterior of the gift is professional and intentional.
This is where you definitely want to include your brand elements—the exterior packaging is an opportunity to let your brand shine and show off your attention to detail before the client even gets to the inside of the gift!
Add a Personal Touch
Including a card insert with a thoughtful message is ALWAYS a good idea! Use this as an opportunity to make a connection with your client, and don’t be afraid to go beyond the basics!
Consider including a short note about why your company chose these specific products, share the stories behind the product makers, or even incorporate a QR code that links to your website, or better yet, links to a video of you so you can personally convey your message.
Gift Throughout the Client Journey
It’s true what they say: timing is everything! Timing can turn a good gift into a GREAT one. Take the overall customer journey into consideration and think about some ways to incorporate gifting into their overall experience.
Here are some ideas on when to show your clients a little extra love:
- Beginning a New Client Relationship: You want to start things off on the right foot, of course! If you didn’t already dish out prospecting gifts, a client onboarding gift is a great way to welcome your new client and make a great first impression!
- Celebrate Milestones: When your client hits a big achievement or has a special moment in their life or business, that’s the perfect time to show you care. A thoughtful gift can show your support and appreciation.
- Anniversaries and contract renewals: Remember those important dates like contract renewals or work anniversaries — they’re a great opportunity to show appreciation for your client’s continued partnership!
Send Gifts to Your Past Clients
Your past clients are often your warmest leads, and gifts are a great tool to help make sure you don’t miss out on low-hanging fruit!
Need advise? Contact us for details
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